Archive for the ‘Portfolio’ Category

Landing Page Optimization

Consistent landing page testing and conversion page optimization increased online conversion rate from .5% in December 2010 to over 8% by September 2011, a 1600% improvement in just 10 months.

BillMyParents Press Kit – Copy and Design

Copy and design of BillMyParents Press Kit Overhaul.

BillMyParents Account Management UI Design and Development

Designed concepts for user interface of account management functions for the BillMyParents Prepaid MasterCard.

BillMyParents Mobile App Development

Designed the original BillMyParents Prepaid MasterCard® Mobile App Designs.

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Street League On-Site Activation Strategy

Here is a sample of the BillMyParents marketing strategy and execution of our on-site activation program for Street League Skateboarding’s 2010 season:

MTV Teen Shop Website Design Concept and Development

Mike, in conjunction with BillMyParents designed a complete, working store as part of a concept pitch to MTV executives.

The design and store (see here) were built out in less than 48 hours from start to finish for the pitch meeting.

See more screenshots of Mike’s design work on the the MTV Teen Shop:

Envision Solar Website Design

In the context of growing global concerns about climate change, the atmosphere and the environment; escalating costs and reduction in availability of fossil fuels, and increased interest and investment in green technology development, Envision Solar takes a unique approach to renewable energy systems design and implementation. Distributed solar power generation can be beautiful, efficient and affordable. Solar does not have to sit on rooftops. Parking lots are valuable real estate that can generate power, provide shaded parking and revenue. Solar can also reside in homeowners’ yards, enhancing the real estate property value while providing both shade and power.

Mike Corrales re-designed Envision’s website to make it clean, interactive and professional. Another key need for Envision Solar was to make the website’s ongoing management simple and manageable by in-house, non-technical staff. Mike designed a clean, modern corporate website and deployed it on a simple, easy-to-manage and search-engine-friendly content management platform. Now Envision’s in-house marketing staff have web-based tools to manage every aspect of the website’s changes.

See more screenshots of Mike’s design work on the Envision Solar website:

BillMyParents Facebook Application Development

BillMyParents launched a Facebook application designed to help teens shop socially with their friends online.

More screenshots of my design work:

BillMyParents MySpace Game and Application Development

Developed a game concepts for a fun, viral application to promote a teen social shopping experience on the MySpace application platform.

TweetHacks.org

TweetHacks.org is a side project I’ve put together that supports a Twitter-based lifehacking service.